Event Case Studies, Shoreditch
Brand launches, immersive activations, hackathons and parties. See what the world’s most ambitious brands have built across our three Victorian railway arches in Shoreditch.
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Morrisons: Christmas Showcase 2026
Morrisons previewed its full festive range with an immersive Christmas takeover of our arches.
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Poppi: UK Brand Launch
PepsiCo’s Poppi chose 83 Rivington Street for its first launch outside the US.
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Nothing Tech: End-of-Year Party
An end-of-year celebration as considered as the products Nothing makes.
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Paramount+ Dexter: Resurrection
With Paramount+, Fever and Experience Agency, the arches became a full-blown crime scene for a week-long immersive activation.
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Oner Active: Raw Lounge Launch
Our grand opening: activewear brand Oner Active unveiled its Raw Lounge capsule collection.
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lululemon x Run Dem Crew x Mafia Moves
A bookended brand experience for the 2026 London Marathon, from final shakeout to celebration.
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Kikkoman: A Taste of Tokyo
A full venue takeover bringing a true taste of Tokyo to the heart of Shoreditch.
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Future Icons Selects: Design Showcase
The design showcase returned to our arches for an expanded fourth edition.
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SXSW London 2026: Official Venue Partner
Official venue partner for SXSW London 2026, hosting talks and showcases in the heart of East London.
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Oneday x Replit: Build It Live
A high-stakes 48-hour live build challenge, hosted across our arches.
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Vercel x OpenAI: Built in London
An exclusive hackathon that took over the arches during London Tech Week 2026.
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Courvoisier x Ezra Collective: Live Show
Fresh off Wembley Arena, Ezra Collective stripped it back for one night only.
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Virgin Atlantic Holidays: 'Heart + Seoul'
Celebrating the Korean Wave and new direct flights to Seoul with an immersive takeover in Shoreditch.
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McDonald's Secret Menu
An exclusive unveiling of the Secret Menu, in a venue that could keep a secret.