GRAnD OPENING WITH ONER ACTIVE

Shoreditch Icon Reimagined: 83 Rivington Street Opens as a Creative Hub for Brands and Entrepreneurs

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Shoreditch has welcomed a vibrant new space as 83 Rivington Street, formerly known as Cargo, unveiling its exciting rebrand. Stepping away from its nightclub roots, 83 Rivington Street transforms into a dynamic creative hub, fostering collaboration and innovation in the heart of London's trendsetting district.

83 Rivington Street celebrated its grand opening with a stylish event for Oner Active, a leading activewear brand. The event showcased the brand's new capsule collection, Raw Lounge, setting the tone for the exciting possibilities that await in the newly reimagined space.

RAW LOUNGE

  • Fitness class in an industrial-style gym with people exercising, lifting weights, and using various workout equipment, illuminated by bright, modern lighting.
  • Interior of a gym with weightlifting equipment, colorful weight plates on the floor, and a neon sign on the brick wall that says 'ONER Active' with an upward arrow logo, illuminated with multicolored LED lights.
  • Interior of a cafe or coffee shop with posters of women in athletic wear on a brick wall, barista working behind the counter with coffee equipment, menu board listing teas and breakfast items, and warm lighting.
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  • A woman in red activewear standing on a sidewalk near a black truck with a digital billboard displaying the text 'ACTIVEWEAR FOR WOMEN' and the brand name 'AONERACTIVE'.

    GUERILLA MARKETING

    Oner Active recently piqued the curiosity of Londoners with a mysterious campaign that unfolded across the city streets. The campaign's success was evident in the surge of social media interest, with everyone eager to decipher the message.

  • Group of women dressed in colorful athletic outfits, smiling and posing together indoors at a fitness event.

    EARLY ADOPTERS & FANS

    Oner Active knew the power of their inner circle. By inviting their biggest fans, friends, and family to be part of the campaign, they tapped into a network of passionate brand advocates. This strategic move fueled a wave of excitement and social media buzz, effectively amplifying the message and generating organic interest.

  • Close-up of a mirror with the words "Einer Aktive" written on it in fancy script.

    BRANDING, BRANDING, BRANDING

    Meticulous planning was evident in their use of the venue. They took a strategic approach, transforming every inch of the space into a canvas for their brand message. This immersive experience ensured that Oner Active's personality shone through in every detail, leaving a lasting impression on guests and sparking conversation online.

  • A white tank top with a blue graphic and text that reads 'Lift with Purpose, Grow, Active' is being pressed or folded on a black machine or surface.

    ENGAGEMENT & INTERACTIVE EXPERIENCES

    Interactive experiences were a key ingredient in the brand's successful event. By offering dedicated areas for weightlifting, coffee breaks, t-shirt printing, and piercings, the event fostered engagement and self-expression, leaving a lasting impression on attendees.

  • A group of women in colorful workout clothes standing in line outside a building with a sign that reads "ONER ACTIVE." There are some men and women nearby, and a car parked on the street.

    QUEUE AROUND THE BLOCK

    Great in building anticipation and excitement around the event. They made Shoreditch know they mean business.

  • A group of people gather on a street corner under a bridge, with a large advertising truck displaying a fitness or activewear brand called ONER ACTIVE. The scene appears to be casual and social, with some individuals looking at the billboard and others chatting or taking photos.

    ALL AROUND EXPERIENCE

    Oner Active's event strategy was a masterclass in building anticipation. Oner Active's early outreach to their core base built buzz and attracted new faces to their event.

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OUR CLIENTS

  • Colorful Instagram logo with a gradient from purple to orange on a white background.
  • Logo with the text 'Bombay Sapphire' and an ornate emblem featuring a woman in profile within a blue oval, topped by a crown, with a sapphire gemstone below.
  • Logo of Meatless Farm with the tagline "Loving by Made from Plants" underneath.
  • Logo for Bibigo with green chopsticks and spoon, black circular background, slogan "Share Korean Flavor".
  • Tesco logo with slogan "Every Little Helps" in black cursive font.
  • Logo of Cancer Research UK with a stylized 'C' made of colorful dots and the organization name to the right.
  • LinkedIn logo with white letters on a blue background
  • Waitrose store logo with white text on a green background.
  • A logo for ALDI, a grocery store chain, with a stylized blue and light blue design above the white text 'ALDI' on a dark blue background, framed by yellow, red, and orange borders.
  • The image features text in two colored blocks. The black block says "TCHOH" and the orange block says "CHANGEU" in uppercase letters.

Contact us.

info@83rivingtonstreet.com
07896718880 / 07367477074

83 Rivington Street
London, EC2A 3AY