Morrisons Christmas Showcase
Christmas Event
in Shoreditch
Morrisons chose 83 Rivington Street to host its Christmas Showcase 2026, a preview of the supermarket’s full festive range staged across our three Victorian railway arches in Shoreditch. Creative agency Jubba produced the event, turning the venue into a Christmas world well ahead of the season.
The Brief
Morrisons wanted guests to experience the range, not just look at it. That meant room to taste the food and drink, browse clothing and homeware, and explore the decorations and gifts, all in one immersive space.
The brand’s own product developers and chefs were on hand throughout, so the layout needed to give guests space to stop, chat and ask questions at every turn.
The Space
Our open-plan arches gave Jubba room to build a distinct zone for each part of the range, with guests flowing naturally from one to the next:
The Arrival: An entrance framed by giant red velvet ribbons, with gingerbread bunting, festive foliage and snowflake spotlights carrying the theme through every arch.
Food & Drink: Long banqueting tables laden with festive dishes, a fully dressed Christmas dining table and our bar set up for tastings.
Home & Fashion: A styled living-room set with sofas, candlelit tables and mannequins showing off the seasonal clothing and homeware.
The Result
A fully immersive Christmas showcase built inside our railway arches. The flexible layout let Morrisons tell the story of its whole festive range in a single visit, from the first taste at the bar to the last look around the gifts and homeware.
Planning a Christmas launch, product showcase or press event in East London? Get in touch to see how 83 Rivington Street can bring your brand to life.
