VISIT FLORIDA – LIVE MORE FLORIDAYS

VISIT FLORIDA chose 83 Rivington Street to host its Live More Floridays festival on 13 October 2026, an evening for its partners, the travel trade and the media, staged across our three Victorian railway arches in Shoreditch. Working with Gosh PR, we produced the event from the mural to the last song.

The Brief

VISIT FLORIDA wanted to swap its traditional dinner for something with real energy: a Live More Floridays music festival that felt like a slice of the Sunshine State, right in the heart of Shoreditch.

Hand-painted VISIT FLORIDA street-art mural and orange-blossom arch entrance at 83 Rivington Street, Shoreditch

The Space

We took over all three arches at 83 Rivington Street and the street outside, turning the whole venue into a slice of the Sunshine State. A hand-painted street-art mural wrapped the exterior and set the tone before guests even walked in. Inside, each arch had its own character, with neon-lit food and drink zones, live music and a packed dance floor, plus roaming performers. Out in the garden, fire and lanterns glowed around a branded vintage ice cream van.

Enquire
A Christmas feast with an assortment of food on a checkered tablecloth, decorated with greenery. In the background, a Christmas tree with white ornaments and a gold ribbon, along with Christmas stockings hanging on the brick wall, are visible.
Indoor space decorated for Christmas with two decorated Christmas trees, a white sofa, a dining table with Christmas-themed decorations, and mannequins dressed in winter clothing.
A decorated Christmas dining room with a table set for a holiday meal, featuring Christmas-themed tableware, wrapped presents, a large decorated Christmas tree, and festive lighted decorations in a cozy brick-walled space.

The Result

A fully branded, immersive evening that brought VISIT FLORIDA’s campaign to life in the heart of Shoreditch, and gave Florida’s partners a night to remember.

Planning a brand activation, launch or party in East London? Get in touch to see how 83 Rivington Street can bring your brand to life.

Festively decorated entrance with a red curtain tied back, Christmas tree with lights inside, and a sign welcoming visitors to a Christmas showcase at Morrisons.
A woman serving food at a Christmas-themed buffet table with a Christmas tree, Christmas stockings, and holiday decorations in the background.
Inside a festive bar with wood and brick walls, decorated with Christmas-themed garland and ornaments, featuring a counter with food and drink items, bar stools, and overhead lighting.
Christmas display with a decorated pine tree on a wooden stand, surrounded by Christmas gifts, ornaments, and holiday decorations inside a store.
A cozy Christmas dining scene with a table decorated with candles, holiday-themed tableware, and wrapped gifts. A Christmas tree adorned with ornaments and ribbons is positioned nearby. The space features exposed brick walls and decorative shelves wi
A disposable coffee cup with the Morrison's logo, decorated with a holiday wreath design, placed on a wooden surface in a store aisle with shelves of cereal boxes in the background.
Indoor Christmas market with a decorated Christmas tree in the foreground and a long table displaying holiday treats and decorations under string lights, brick walls and arches in the background.
Indoor Christmas marketplace decorated with Christmas trees, garlands, and stockings. Several tables display baked goods and holiday treats. People browse and shop in the festively decorated space with brick walls and warm lighting.
A festive Christmas display in a cozy living space featuring decorated Christmas trees, a dining table with holiday settings, and mannequins dressed in winter clothing, with warm lighting and holiday decorations.
Decorated Christmas tree with presents underneath, set up in an indoor brick-walled venue with warm lighting, with a sign welcoming visitors to the Christmas showcase 2026.
A cozy living room decorated for Christmas with a small decorated tree, candles, and festive decorations on a long table. The room has a white sofa with pillows, a patterned armchair, a gray blanket, and Christmas pillows, with a brick wall and vario

Contact us.

info@83rivingtonstreet.com
07896718880 / 07367477074

83 Rivington Street
London, EC2A 3AY